Branding, packaging, and collateral design
The goal was to create a logo that will reflect the nature of the product in a fun, fresh and colorful way.
The packaging designs were done with the nature of the product in mind as well; there is transparency throughout the box, colorful fun elements that bring it as a whole to attract not only children but moms attention. Several banners for trade shows were done, reflecting the explosion of fun that this product is all about. Outdoor. Family. Fun!